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Title: Business Digital Transformation – Process and Corporate Mission (3-day Intensive Workshop)
Date: 13 - 15/03/2018
Time: 9:00a.m. - 5:00p.m.
Venue: CUHK Business School Town Centre, Unit B, 1/F, Bank of America Tower, 12 Harcourt Road, Central, Hong Kong
Participants: Managers and professionals in all areas responsible for leading strategy, innovation, and organizational change in their companies
Organiser: The Asia-Pacific Institute of Business, CUHK
Speaker: Prof. Yesha Y. Sivan 
Visiting Professor (Innovation and Venture)
Department of Decision Sciences and Managerial Economics

The 3-day program will prepare participants for the digital transformation of the organization, while endowing them with the knowledge to examine the array of technologies and the means to equip the organization for the digital era. It will also provide them with effective tools to implement the digital transformation of their organization and to improve business performance. Meanwhile, it will connect theory, practice, and reflection to equip participates with needed skills to on-going deal with changes that stem from technology.

Session Topics
◾Defining digital transformation- the inevitable journey that every organization has to make to adapt itself to the new era
◾The digital vortex model - a tool for measuring the distance of the organization from the eye of the digital storm
◾Common types of digital transformation – from atoms to bits, from location to space, from product to service, from a physical product to an upgraded digital product
◾The nine areas of influence model of digital transformation - a model and checklist that enables every organization to examine its preparedness for the digital era
◾The business model canvas - a tool to analyze the current business model and to shape new and innovative digital business models
◾The N=1, R=G innovation model for the digital era that enables the organization to focus on how the digital technologies support creating innovative value for the customer
◾The digital maturity of the organization - an important diagnostic tool for understanding the maturity stage of the organization in terms of its digital state
◾Presentation of a methodology for implementing digital transformation based on the PIE generic model that defines the main milestones the organization has to go through on its digital journey
◾Presentation of the two-way relationship between the digital technologies and the classical business strategy models, e.g: Porter’s five forces, Value chain and generic strategies and the Blue Ocean model.

◾Understand the importance of digital transformation to every organization
◾Learn the tools and models necessary to the managing of digital transformation for an organization
◾Consolidate learnings with classical business models for applications

Medium of Instruction: English

Application Deadline:
20 February 2018

Program Fee: HK$23,500; Early Bird (by 6 February 2018): HK$21,500

Remarks:  CUHK/CUSCS/APIB Alumni can enjoy a 15% discount on the program fee. For group special rate, please contact our education professionals at (852) 3943-8774 or for details.

For details and registration, please visit:

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